PMG Ads Manager for Google Ads
An internal tool that PMG's own marketing team uses to report on and manage the Google Ads accounts owned by PMG, built on the Google Ads API.
About the business
PMG Investment and Trading Joint Stock Company (CÔNG TY CỔ PHẦN ĐẦU TƯ VÀ THƯƠNG MẠI PMG, tax code 0110904216) is a Vietnamese company based in Hanoi. PMG sells its own nutrition products online and runs the advertising for those products in-house, using its own team of media buyers. PMG also offers marketing services to other businesses, as described on our home page. The Google Ads API access described on this page is used only for Google Ads accounts owned by PMG, and never for accounts that belong to customers.
Tool at a glance
| Tool name | PMG Ads Manager (Google Ads edition) |
|---|---|
| Form | Web application at gg.pmg-ads.com, plus a desktop build of the same application |
| Who uses it | PMG's own marketing team: about 50 media buyers and their team leaders and managers. Access is by invitation with a personal team key. |
| Accounts managed | About 143 Google Ads accounts owned by PMG |
| Campaign types | Search, Demand Gen, Performance Max, Display and Video |
| Sign-in | Each employee signs in with their own Google account through Google's OAuth 2.0 consent screen |
| Outside users | None. The tool is not accessible to users outside PMG. |
What the tool does
Reporting
Spend, impressions, clicks and conversions by campaign, ad group and ad, with daily and hourly views and account health checks. Revenue from PMG's own order system is combined with spend to show profit and ROAS.
Campaign management
Pause or enable campaigns, ad groups and ads, change daily budgets, rename items and duplicate campaigns, ad groups and ads across PMG's accounts.
Campaign creation
Create Search, Demand Gen, Performance Max, Display and Video campaigns from one form, validated with Google before anything is created. New campaigns start paused.
Automated rules
Team leaders set rules, for example pause an ad group that has spent a set amount with no conversions. Rules run only on PMG's own accounts.
Conversion tracking
Create and review conversion actions for PMG's accounts and read the tag code needed on PMG's landing pages.
Activity log
Every change the tool makes to an ad account is recorded with the user and the time, so the team can review who changed what.
How we use the Google Ads API
- Reading: account, campaign, ad group, ad, budget and metric data for reports, using search queries.
- Writing: status and budget changes, renaming, campaign creation and duplication, and conversion action creation, only when an employee performs the action or a rule created by a team leader runs.
- Volume: about 6,700 operations per day today, expected to reach 40,000 to 60,000 per day when the whole team is using the tool.
- Data is used only to run PMG's own advertising. It is not sold, shared with third parties or used for any other purpose.
Security and access control
- Sign-in uses Google's own OAuth screen. PMG never sees or stores employees' Google passwords.
- Access tokens are stored encrypted, and traffic uses HTTPS.
- Role-based access: managers can view all teams, team leaders see their team, and each media buyer sees only the accounts assigned to them. Directors have view-only access.
- Access can be revoked at any time by removing the employee's key or by revoking the app in the employee's Google Account permissions.
Details on how data is handled are in our Privacy Policy and Terms of Use.
Contact
PMG Investment and Trading Joint Stock Company, Mo Lao Ward, Ha Dong District, Hanoi, Vietnam.
Email: contact@pmg-ads.com · Hotline: +84 378 846 513